7. Bibliography

We would like to sincerely thank all our sources for providing us with useful information that helped us in the research and conducting of the experiement.
  1. All Science Fair Projects. (n.d.). Retrieved February 20, 2015, from http://www.all-science-fair-projects.com/project1366_107_1.html
  2. Cervantes, A. (n.d.). The Effectiveness of Different Antibacterials on Killing Bacteria. Retrieved February 20, 2015, from http://www.ncseonline.org/sites/default/files/The Effectiveness of Different Antibacterials on Killing Bacteria_Angelica Cervantes.pdf
  3. Clorox® Clean-Up® Cleaner Bleach. (n.d.). Retrieved  from https://www.clorox.com/products/clorox-clean-up-cleaner-bleach/
  4. Grocery News from the Grocery Trader Magazine including all Grocer news today. (n.d.) para 1-4. Retrieved from http://www.grocerytrader.co.uk/News/August_2006/NF_reckitt.html
  5. Mamalemon. (n.d.). Retrieved, from http://www.lioncorp.com.sg/MamaLemon/mamalemon.html 
  6. Our brands. (n.d) para 4. Retrieved from https://www.rb.com/my-sg/our-brands
  7. Our History. (n.d.). Retrieved from http://www.dettol.co.uk/about-us/our-history/
  8. Sanitizer. (n.d.). Retrieved, from http://www.lifebuoy.com/lifebuoy-products/hand-sanitizer/total10
  9. T Entertainment. (2013, January 6). Dettol Singapore TVC 2012 (Chinese Version) [Video file]. Retrieved from https://www.youtube.com/watch?v=NbgoZ1uXNL4
  10. Trust is a scarce and fragile resource in the world of marketing (2014). Retrieved from http://articles.economictimes.indiatimes.com/2014-10-22/news/55318723_1_trusted-brands-survey-brand-equity-dettol


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